Although the event marketing landscape has changed in recent years with the introduction of social media and online marketing, the foundations have remained the same. You need to set clear goals and objectives, know your audience, ensure you are targeted with your approach and then measure the effectiveness of your marketing. This includes tracking your return on investment (ROI).
Maroondah City Council plans, manages and supports a range of festivals, functions and events held in Council facilities and on Council owned land. This handbook provides a clear guideline for event organisers to maintain a safe, successful and well-documented event.